Jewell, the president of the American Society for Aesthetic Plastic Surgery, say that Dr. 90210' is the show that traditional plastic surgeons love to hate. Rey's colleagues cringe at his Hollywood style, and the way he has turned plastic surgery into entertainment, he may be the natural offspring of a medical specialty that exalts the body beautiful and the forever-young illusions of show business.

About 38 million viewers in the United States have seen this season's episodes of 'Dr. Rey into a household name, perhaps the best-known plastic surgeon in America. On the show he hugs his patients, calls them 'sweetheart' and even tells them, after he has operated on their breasts, that they look 'hot!' When he is not doing martial arts routines or weight lifting in his signature black scrubs, he is consulting with patients while clad in a Versace suit, getting into his black Porsche or swimming with his wife and children in the pool of his Beverly Hills mansion. 90210.' Although the show, now in its third season, follows the professional and personal lives of six doctors, Dr. Valdez and her husband had seen him on the E! Entertainment network's 'Dr. 'He did that on the TV show, and we were waiting to see him do it in person.'

Valdez's husband, Florentino, who was sitting next to her. 'We saw him lifting barbells too,' said Ms. Valdez, 35, a mother of five who works as a personnel specialist at a state prison in Corcoran, Calif. 'I can see your little competition over there, Dr. Rey spun the weapon in the air, flicked it at an imaginary opponent and deftly tucked it under his armpit.

JUST before her tummy tuck last week, Dorie Valdez lay on a gurney in a surgical suite watching her plastic surgeon, Dr.

Doctor 90210